Top Drawing & Coloring Apps in South America: Q2 2025 Performance

In the second quarter of 2025, the top drawing and coloring applications in South America showcased varied performances on a unified platform, covering both iOS and Android. Here's a detailed look at the trends observed in weekly downloads, revenue, and active users.

Paint by Number: Coloring Game from Oakever Games saw a decline in downloads, starting at over 300K in early April and dropping to about 137K by the end of June. Revenue peaked in mid-April at around $365 and fluctuated throughout the quarter, ending at $167. Weekly active users also decreased, starting at 901K and ending at 684K.

Happy Color®: Color by Number by X-FLOW maintained a solid presence with downloads peaking at 233K in mid-June. Revenue was relatively stable, starting at $345 and ending at $327, while active users hovered around 2M, peaking at 2.17M in early June.

Satisfying Coloring from Mad1 Games experienced a notable drop in downloads mid-quarter, from 268K to as low as 3K, before recovering to 69K. Revenue showed similar fluctuations, peaking at $136 in April and dipping to $13 in late June. Active users ranged from 524K to 897K, with a peak in early June.

Phone Case DIY by CrazyLabs LTD saw an increase in downloads in April, reaching 255K, before declining to around 65K in June. Revenue showed a modest increase from $17 to $78, while active users grew from 476K to 544K by the end of the quarter.

Coloring & Learn by Orange Studios Games had a consistent download rate, peaking at 167K in mid-April and ending with 80K. Revenue started at $93, peaking at $156, while active users increased steadily, reaching over 1.38M in late June.

These insights, derived from Sensor Tower data, reveal the dynamic performance of these applications across South America. For more in-depth analysis, visit Sensor Tower.